Inbox zero
 is a myth
Zero Inbox is a reality.

Imagine a day without an inbox.

We dared to. And it brought us here.

How does it work?

It’s as simple as pressing a button. Literally.

step 1

When you need to be focused and your inbox makes you anxious.

step 2

Just press the button and nuke your inbox.

step 3

There is no step 3!

As soon as you nuke your inbox, two things happen.

All pending emails are nuked and are responded to telling them you’d get back to them in a few days. Your inbox is empty. No emails come in either.

All the nuked emails are shown to you one or two at a time over the next few days so that you can finally reply to them without getting overwhelmed.

As soon as you nuke your inbox, two things happen.

That’s it. That’s the magic.

The real magic is in having a real, physical, big red button on your desk. It does make you feel important and in control.

Who else has a big red button on their desks? Presidents and Ironman.

And some other cool and important people. Become cool.

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